Popular Handwork & Embroideries

From the ancient times, men and women are always fond of beauty. Along with development of civilization and culture, decorative clothing and jewellery have become an essential part of social life, especially in women. Human race, due to its creative & beauty loving nature, has developed uncountable ways to decorate itself, and to look more beautiful. Here, we are talking about some of the most popular handworks, which are used to beautify and grace the garments (especially in the context of India). These are hot favorite on special occasions wedding, social gathering, parties, Anniversary etc.


This is centuries old typical traditional work from Rajasthan and named after the capital JAIPUR.

GOTA is a kind of ribbon, woven on hand-looms, using mainly very fine flat metal (called Badla) instead of yarn. In Real Gota, Silver & Gold metals are used. But in routine, the base metal is copper, coated by Silver etc.

And in the latest development even the copper has been replaced by Polyester film which is metallised & coated as per requirements. This has resulted in better quality at lower cost. This Plastic Gota (as it is popularly known) has good resistance to moisture & does not tarnish as compared to metal-based “GOTA”.

“GOTA” is available in different width. With it different types of items are made like Champa, Beejia, Phool, Patti, Gohkroo etc. (Defined in Glossary). Now- a-days different shapes in different sizes are cut out of the Gota-Strip, manually or by dies. And using these and other materials like Dori, Sitara, Kundan etc., artistic works are created by Rajasthani artisans.

There is no better choice than “Gota Work” when Rich & Heavy look is desired in Light weight. It is also low cost & long lasting.


As the name indicates, this is the beautiful Hand-Embroidery originally created by the beautiful people of the "Heaven on the Earth, KASHMIR".

For the lovers of fine thread works, it is all time favorite.

The Kashmiri work has its own identity with specific color combinations and designs.

In this work, fine thread of cotton, silk and staple and imagination of our skilled artisans create wonders with the help of fine needles.


It is an all different type of Handwork, neither using threads, nor needle. Only by use of flat metal wire (called Mukaish/Badla) the skilled artisans spread the wonder on Sarees, Dupattas etc., likes the twinkling stars in a clear sky. Sometimes the work is not less than a Galaxy.

Generally the work is done in the form of small dots, but to give a fancy & rich look sometimes other techniques are also employed, giving shapes of flowers & leafs etc. Most popular is the silver work, but now-a-days antique, copper & other colored Mukaish is also in trend. In real work, Silver metal is used. But in general the base metal is copper, coated as per requirements. Best artisans of this sect belong to Lucknow, the city of Navabs.


This sect of Hand-Embroidery is the very-very special gift to the world, from the Persian people. And as such the art is named after them.

There is no other choice when a Rich and colorful work in silky threads is the taste. It is only the Paarsi work. The Royal, Rich and yet very-very sober, as the Paarsi culture is.

A typical Paarsi-worked Saree is called Gaaraa and a Border is known as Kor. It is a very fine & time taking Handwork. So it is also a bit costlier. But the fans of this work are always willing to pay for it.

The Paarsi work mainly incorporates two types of designs, one is rich in flowers and other highlights the figures of Birds etc.


This is the Queen of all handworks on Garments, originally created for Royal families. But even in modern times, when the choice is for Richness and Glitter, there is no alternative of the zardozi work. Especially in Bridal Wears, this is the first and only choice. Now-a-days, it is also popular in Grooms Dresses. In parties, marriage ceremonies etc., most of women are seen in the garments with zardozi work.

Zardozi is a very old art. It is a special kind of Embroidery work, performed with needle and Aari-Hook, using Zari thread, Salma, Kora, Dapka, Sitara, Kangna etc. (Defined in Glossary)

In Real Zari, base metal is Silver. For Golden look, Silver material is coated with pure Gold or chemicals.

And we are proud that, even in these tough times, we can provide Real Zari Worked garments and Borders (Laces) of guaranteed quality (using Silver above 90% purity.

Now-a-days, in addition to Golden & Silver, Antique and Colored Zari materials are also popular.

To further enhance the beauty of zardozi work "Kundan" are also used.

Blending with these materials the imagination and fine workmanship, our experienced & skilled artisans create Magic on the Garments, which can be experienced only on seeing the real thing. But an attempt has been made here to give some glimpses.